Empowering Siemens in the Digital Age: We assisted Siemens to launch a new brand experience system that breathes simplicity, and drives differentiation. The iconic “Petrol” is transformed into “Dynamic Petrol” – a gradient that now shines as a key brand element. Images connect with the audience by telling real stories. Typefaces are adapted for digital touchpoints.

Designteam: Gennett Agbenu, Livius Dietzel, Felix Schubert, Claire Holmes, Elisa Bauer, Robert Plagge, Robert Grund, Marko Stölk, Rico Carqueville, Christian Renner, Ina Bernhardt, Maren Wanke

Made at MetaDesign.

An easy to use layout system gives consistent appearance globally. Engaging lookbooks and movies replace restrictive guidelines and a user-friendly brand management system reduces complexity.

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