We extended the campagin design for IWC Schaffhausen. Our primary messages of "Performance," "Functionality", and "Quality" are conveyed through minimalist design principles and a focus on technical/factual elements.

The reference number becomes an active part of messaging and is constantly used at the first level. The graphic stage becomes "less loud" and less "addy". More factual. More editorial. More product-focused.

Designteam: Jörg Waschescio, Phillip Bolduan, Olivier Nowak, Romy Kaltenbach 

Made at Scholz and Friends.

We create a classic grid based modular design principle, which is not only derived from a "Less is More" principle but draws its inspiration from product manuals.

Our technical, precise and self-confident engineering approach is also transported through the design and creates recognizable elements that we can use in all media, despite all the minimalism that is currently used in many technology and lifestyle brands.

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