We helped the NZZ to upgrade its brand and to meet today's demands of digi-talization and to reposition it on the market . In revamping the brand, all basic elements, excluding the logo, were revised and refreshed. Hereby, an expansion
of the target group to a younger audience was also considered. The "Neue Zürcher Zeitung" communicates in a selfconfident, serious and demanding manner, but
at the same time personally and at eye level with its readers.

Designteam: Tobias Händler, Olivier Nowak, Luca Stancheris, Désirée 
Denner, Mathias Rösch

Made for Scholz and Friends Zürich.

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