The power of
maximum intensity
Berliner Philharmoniker
The Berlin Philharmonic Orchestra has been the world's leading symphony orchestra for decades. They are excellent and always go beyond their limits. This formed the guiding principle of "Maximum Intensity".
We have partnered with the Berlin Philharmonic Orchestra in its growth and assisted in aligning its image with that of a younger target audience.
Designteam: Matthias Spaetgens, Constantin Dudzik, Olivier Nowak, Malte Preiss, Desireé Denner, Diane Bergmann, Yvonne Haupt, Moritz Schimpf
Made at Scholz and Friends.
The details define the design – In partnership with Elsner+Flake,
a leading typeface manufacturer, we've crafted a distinctive typeface
that elevates our robust brand identity.
With'in the new design, we're introducing a groundbreaking flexibility, allowing users to seamlessly blend brand elements to suit various channels and media, adapting to specific contexts. This shift from rigid rules to adaptable principles not only offers greater creative freedom but also ensures our brand remains unmistakable in the digital landscape.
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